![]() ![]() “The companies we work with are seeing that they need to deliver more personalized experiences to their customers - and they also need to really give their employees the tools to be able to be successful in this digital economy,” Loni Stark, Adobe’s VP of Strategy and Product, told me. The focus of today’s announcements is on providing new tools to help brands - and the developers that work for them - build more personalized experiences and provide deeper integrations between the different services inside the Experience Cloud, as well as some long-requested integrations with Adobe’s Creative Cloud, too. This event is now the Adobe Summit - you can think of it as the Experience Cloud counterpart to the Creative Cloud-centric Adobe MAX conference - and it’s no surprise that the company is announcing a slew of new products and updates to its digital experience platform today at this year’s (virtual) conference. The Experience Cloud brand made its debut at the company’s 2017 Digital Marketing Summit. These include, among other things, its data and analytics services, content management tools, a commerce platform and, with the 2020 acquisition of Workfront, a full marketing workflow management service, too. ![]() ![]() Experience Cloud is Adobe’s umbrella brand for its digital experience solutions. ![]()
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